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http://webmarketingjournal.com Blog about web marketing. Thu, 10 Apr 2008 19:30:44 +0000 http://backend.userland.com/rss092 en AIDA is the secret to writing compelling website copy or improving your existing website copywriting. Copywriting is not a new thing, its been around for years; actually much longer than the website that you are writing it for. Copywriting was first employed in direct marking campaigns. You remember all those sales ... http://webmarketingjournal.com/website-improvements/aida-who-or-what-is-it/04/10/2008/ When you want to make money online or off you need a product or service. It’s as simple as that nobody is going to buy from you unless you have something they want, otherwise its donating to the cause of your existence and that simply does not happen often. So its ... http://webmarketingjournal.com/web-marketing/affiliate-marketing%e2%80%a6selling-the-easy-way/03/10/2008/ Using videos as marketing tools has now become common practice on the web. Creating them to explain your site or services will increase your conversions and overall sign ups. Once produced, viral videos can be embedded into your website or blog when placed on YouTube. Creating a YouTube ... http://webmarketingjournal.com/web-marketing/video-marketing-is-a-beneficial-tool-to-your-online-marketing/02/27/2008/ If you have a great product that you are selling on your e-commerce website, allowing your customers to write reviews can do a tremendous amount of good for your bottom line. In a bricks and mortar business, a certain amount of business is generated or lost by word of ... http://webmarketingjournal.com/ecommerce-websites/boost-e-commerce-website-performance-with-customer-reviews/02/20/2008/ If you are new to running shopping comparison sites then you should be aware that you are in a very, very crowded market. Shopping comparison sites are springing up all over the place and it can be quite difficult to get your site noticed in the crowd. The ... http://webmarketingjournal.com/shopping-comparison-sites/shopping-comparison-sites-making-money-off-a-crowded-market/02/19/2008/ Social networking, in particular social bookmarking is a great way to boost your web position. While most of us realize what can be accomplished through social networking, few realize just how much work can go into it. I well connected social marketer can literally grab thousands of links ... http://webmarketingjournal.com/web-position/web-position-building-links-through-social-networks/02/18/2008/ If you ask a group of webmasters what they would most like to improve about their website, you would not be surprised that many of them would reply, "Web position." Web position can help you generate a lot more search traffic, but to build and improve your Web position ... http://webmarketingjournal.com/web-position/web-position-easy-ways-to-lift-your-ranking/02/17/2008/ Here is a great web marketing video from Web Marketing Today featuring Andy Beal of Marketing Pilgrim. It is about a very important aspect of web marketing, monitoring your competitors. Andy Beal talks about some great ways to monitor your web marketing competitors including Technorati and Google News ... http://webmarketingjournal.com/web-marketing/web-marketing-intelligence-monitoring-your-competitors/02/16/2008/ Today we are going to take a look at some simple website improvements that anyone can make which can easily be done in house. These website improvements are designed to improve the aesthetics, performance and search engine optimization of a website. They are true website improvements, but are ... http://webmarketingjournal.com/website-improvements/website-improvements-that-wont-break-the-bank/02/15/2008/ There is some debate as to whether or not it makes sense to create all-in-one e-commerce websites. By all-in-one e-commerce websites, I am of course referring to websites that bundle everything into one package. Some e-commerce websites come with a forum, a blog and product pages integrated together ... http://webmarketingjournal.com/ecommerce-websites/e-commerce-websites-does-all-in-one-work/02/14/2008/ This is pure speculation on my part, but if you look at what is happening with the eBay vs. Amazon competition, you cannot help but be a little hopeful that things are going to get cheaper with PayPal. Google Checkout is the first real competition that we have seen ... http://webmarketingjournal.com/online-payment-processing/will-competition-with-google-checkout-force-fee-cuts-at-paypal/02/13/2008/ eBay has taken something of a hammering in the online world of late, due largely to a set of changes that they were planning to introduce to their fee structure. While there were plans to provide discounts to bulk sellers, small-volume sellers were largely overlooked. In an article featured today ... http://webmarketingjournal.com/selling-on-ebay/ebay-capitulates-on-seller-fees/02/12/2008/ There are essentially three ways that you can go about setting up your own eCommerce website, they vary dramatically in cost and in the amount of time that is required to set them up. Today, we are going to take a brief look at the three different options and ... http://webmarketingjournal.com/ecommerce-websites/how-to-get-your-ecommerce-website-off-the-ground-and-earning-money/02/11/2008/ Web marketing and snail mail marketing campaigns could not seem to be further removed from each other, however, there are a few companies that make use of this technology. There are a few rules that you should be aware of if you want to use direct mail for web ... http://webmarketingjournal.com/web-marketing/web-marketing-communications-using-direct-mail/02/10/2008/ Does E-book publishing make money? It makes a great deal of money. If you are thinking about getting into e-book publishing, then you are going to have to ensure that you have the right tools for the job. Use the Right Tools for the Job The default format for most people ... http://webmarketingjournal.com/ebook-publishing-marketing/e-book-publishing-tools-to-help-your-business/02/09/2008/ There is discontent in the eBay seller network, particularly amongst those that deal in small volume sales. The reason for the discontent is new eBay policies which, though great for high volume sellers, are somewhat unpleasant for the those in the low volume eBay seller class. According to a report ... http://webmarketingjournal.com/selling-on-ebay/ebay-seller-strike-announced/02/08/2008/ Staying on top of recent trends and changes is the best way to stay profitable in web marketing. Some recent web marketing related news that grabbed my attention involved Internet presence in Russia. There are some wildly diverging figures on the amount of people that have Internet access ... http://webmarketingjournal.com/web-marketing/web-marketing-in-russia-internet-uptake-equals-massive-market-potential/02/07/2008/ Do social networks make good alternative outlets for e-commerce websites? The answer to that question is debatable, but the good news is that it is not all that difficult to draw a little benefit from the larger social networks, if you know how to play the game. MySpace has ... http://webmarketingjournal.com/ecommerce-websites/e-commerce-websites-can-facebook-work/02/06/2008/ If you are running an eBay store in Pennsylvania, this ought to give you pause to think. Mary Jo Pletz, who has been running a seemingly successful eBay store for some time is charged with selling without an auctioneer's license. Jason Lee Miller of Web Pro News voices ... http://webmarketingjournal.com/ebay-stores/ebay-store-owner-busted-for-selling-without-an-auctioneers-license/02/05/2008/ Who is ever happy with their web position? It can always be better and we can always do more to improve it. The biggest mistake that most webmasters make is to become complacent about their web position. Web position is not stagnant, it can change at any time, ... http://webmarketingjournal.com/web-position/not-happy-with-your-web-position-do-something-about-it/02/04/2008/