Web Marketing Intelligence, Monitoring your Competitors
Writing by Brick Marketing on Saturday, 16 of February , 2008 at 10:43 pm
Here is a great web marketing video from Web Marketing Today featuring Andy Beal of Marketing Pilgrim. It is about a very important aspect of web marketing, monitoring your competitors. Andy Beal talks about some great ways to monitor your web marketing competitors including Technorati and Google News and how to make the most of the information that you learn there.
Another thing point that is made in the video relates to “making your competitors weaknesses your strengths.” If you catch a product recall or a problem with your web marketing competitors you can use the problems to promote your own products. One point that he does make is that you should learn from your competitors without getting too negative. Your competitors will take care of themselves in this regard, it is best not to get too dirty or the favor just might be returned sometime.
It is a very interesting web marketing related video and well worth the five minutes of your time that it takes to play, enjoy.
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Category: Web Marketing
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